Burning Bright: Sarah Cheng-De Winne Steps Out with Crowdfunding Campaign for bilingual EP CANDLE
Singapore — 4 years since her debut and 3 recording projects later, 26-year old singer-songwriter and ex-938LIVE Radio DJ Sarah Cheng-De Winne is longing to share her latest music with the world.
But instead of waiting till the EP is completed, Sarah is organising a Listening Party on 29th July 2014 for her forthcoming bilingual EP, CANDLE, to share her recording progress and launch a crowdfunding campaign with her fans on Indiegogo’s online platform, which goes live on 30th July, 2014 at http://igg.me/at/sarahchengdewinne.
“I hope to engage a larger community that shares my vision,” Sarah quips. “I believe this community will increasingly consist of both Chinese and English listeners. Now that I’m positioning myself to step out into the global Chinese music scene, I hope my fans will go the next mile with me.”
CANDLE, her latest recording project, will consist of 6 new songs in a mix of Mandarin, English, and songs with dual language versions. In a bid to perfect her recording techniques in Mandarin, Sarah recorded CANDLE’s two Mandarin-only tracks in Taipei with renowned vocal producer Paula Ma 馬玉芬, who is best known for producing A-mei’s hit, “听海” (“Ting Hai”).
Sarah’s crowdfunding goal of SGD20,000 is part of a larger fundraising campaign to raise SGD75,000 in order to fund CANDLE’s production, first round of promotion and cost of touring in China. Through Indiegogo, contributors can donate varying amounts that correlate to tiered “perks”. These range from pre-release downloads of Sarah’s music, one-of-a-kind artwork created inspired by songs from CANDLE, to T-shirts specially designed by Mark De Winne, Sarah’s husband and Creative Director of Relay Room.
The road to being a bilingual artist has not been easy. But after Sarah was exposed to the potential of the Chinese music industry in Shanghai, she sought out JJ Lin’s previous lyricist Zhang Si’er and produced 《要你的愛》 (Yao Ni De Ai), a six-track EP consisting Mandarin versions of her songs from Brand New (2012). Armed with this new work, Sarah toured Taipei intensely from February to May 2014 with a series of live performances. Simultaneously, she began producing Mandarin YouTube videos as part of David Choi’s 25-Video Youtube Challenge to her, steadily garnering Taiwanese fans with her unique brand of positive, soul-infused pop.
“The response from Taipei has been amazing… And my Singaporean fans have commented how my voice is more distinctive in the Chinese music world. My fans’ support has really pushed me to produce new songs for the wider Chinese market…I really hope this bilingual EP will be something that fans in both Singapore and China can enjoy!”
Sarah Cheng-De Winne’s CANDLE Listening Party cum Fundraiser
With special guest Nathan Hartono
29th July 2014, 7.30pm (Doors open at 7:15pm)
CT Hub, 2 Kallang Ave #10-17 (Hall A), Singapore 339407
Free Admission — Register for Tickets at http://sarahcdw.eventbrite.com